What We Did:- Designed a 2-month Reels/Shorts strategy with 80/20 content split (viral vs. expert)
- Created and published 3-5 Shorts per day, optimized for retention and rewatch
- Wrote sharp, scroll-stopping hooks and CTAs in the first 2 seconds
- Designed custom thumbnails even for Shorts (where allowed)
- Tracked retention, CTR, and adjusted scripts weekly based on real-time data
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Short got 73M viewsπ’ 358 β 290,000 YouTube subscribers in 9 months
π΅ Over 100 million organic views
π Daily Shorts, audience hooks, custom thumbnails
π βEvery new parent said: We found you on YouTube.β