Case Study: Gorinshteyn & Watkins — Building Authority Through Video
We recently started working with Mikhail Gorinshteyn, a personal injury attorney and co-founder of Gorinshteyn & Watkins, to develop a bold, modern video presence that positions him as a trusted voice in law — not just a lawyer behind a desk. Though the project is still in its early stages, the response has been immediate.
📈 Early Results:The very first Reels and Shorts gathered thousands of views within days
Viewers began reaching out, saying:
“Finally, a lawyer who explains things clearly and looks sharp doing it.”
Multiple followers and clients commented on how professional and elegant the content feels
Mikhail's presence on Instagram and YouTube has gone from invisible to impressive — fast
🎯 What We’re Building:
A consistent flow of high-value Reels, answering real legal questions
YouTube Shorts built for discoverability and expert positioning
A branded look and voice that says: “I’m an expert. And I care.”
🧠 Why It Works In a crowded market, clarity, tone, and trust matter more than ever. Mikhail’s video content is already standing out because it’s honest, visually strong, and emotionally grounded. And we’re just getting started.
